10 Free Tools to Improve Your Content Marketing Strategy!

To help you enhance your content marketing strategy, we’ve gathered ten invaluable insights from founders and CEOs who have successfully leveraged free tools in their businesses. From the keyword research tool, Answer the Public, to the animated video creation tool, Powtoon, discover the tools these leaders recommend for improving your content marketing strategy.

• Answer the Public: Research Keywords and Generate Ideas
• CoSchedule’s Analyzer: Improve Content Engagement
• Grammarly: The Copywriting Enhancer
• Google Analytics and Canva: Traffic and Design Tools
• Google Alerts: Monitor Industry Trends
• Instagram: Discover Trends and Engage Audience
• Trello: Streamline Content Creation Process
• Google Search Console: Understand Website Performance
• Buffer: Schedule and Analyze Social Media Posts
• Powtoon: Create Engaging Animated Content

 

Answer the Public: Research Keywords and Generate Ideas

I found Answer the Public to be a great resource for improving my content marketing. This free tool, created by Neil Patel, helps me research keywords and generate ideas for my content.

 

One of the tool’s best features is its ability to provide a long list of user questions and related terms for a specific topic. By entering a keyword, I can see exactly what people are searching for online. This feature is incredibly helpful and allows me to understand the queries and concerns of my target audience.

 

It also stands out from other keyword-research tools because it can delve into the intent behind each search query. This understanding allows content marketers to create content that resonates deeply with their readers, fostering engagement and organic growth.

 

I highly recommend Answer the Public to fellow content marketers.

 

Lize Ferreira, Head of SEO, BaseCloud

CoSchedule’s Analyzer: Improve Content Engagement

One free tool consistently used for content marketing is CoSchedule’s Headline Analyzer. This tool doesn’t just analyze content headlines but also gives a thorough analysis of certain factors such as sentiment, emotional appeal, word balance, and much more to make the content more impactful in terms of engagement.

 

Faizan Khan, PR and Content Marketing Specialist, Ubuy UK

 

Grammarly: The Copywriting Enhancer

One free tool we use to improve our content that everyone should have is Grammarly! We all need help with proofreading, so using this software, which can help you write more clearly and effectively, is a must for anyone who wants to improve their copywriting!

 

Loren Howard, Founder, Prime Plus Mortgages

 

Google Analytics and Canva: Traffic and Design Tools

Google Analytics is a free web analytics tool that can help you track the traffic to your website. This includes metrics such as the number of visitors, the pages they visit, and the time they spend on your website. 

 

Canva is a free graphic design tool that can help you create visually appealing content. This includes features such as templates, fonts, and images.

 

Brenton Thomas, CEO, Twibi

 

Google Alerts: Monitor Industry Trends

Use Google Alerts to see what others are posting about in your industry. Google Alerts is free and sends me a daily digest of articles published around my chosen keywords. 

 

I can get a bird’s-eye view of relevant conversations, and then plan my content to share my ideas and points of view on those topics. 

 

I can also see where those conversations are taking place, which inspires my guest-blogging strategy to help me get published in more places.

 

Alli Hill, Founder and Director, Fleurish Freelance

 

Instagram: Discover Trends and Engage Audience

Your own Instagram feed is the best free tool for amping up your content marketing strategy! Yes, I’m saying your aimless scrolling could turn into your biggest creative effort! Coming up with great ideas for the content to fill your strategy can be tough. 

 

If you’re going to be on social media, you might as well use your feed to your advantage and stay on top of what’s happening. Instead of scrolling and not actually retaining anything, use your own feed to help sniff out trends, stay relevant, and produce content that people want to see. 

 

Check out what other creators in your field are talking about, and see how you can put your own creative spin on those trending topics. Use Instagram to search for relevant keywords that you can incorporate into your own posts to get noticed. And while you’re there, engage with your audience! 

 

Hop on stories and ask them what they want to see and how you can provide value to them. This way, your content marketing strategy stays relevant and robust.

 

Chelsea Evans-Flower, Owner, Scott Social

 

Trello: Streamline Content Creation Process

Trello is a free project-management tool that effectively organizes content-creation processes. It allows teams to plan, track, and collaborate on content-marketing efforts, ensuring deadlines are met and ideas are well-executed. For example, a marketing team can create boards for different content types (blogs, social media, videos) and use cards to outline tasks, assign responsibilities, and set due dates. 

 

Team members can easily collaborate, attach files, and add comments, streamlining the entire workflow. By using Trello, businesses can enhance their content-marketing strategy by improving organization, productivity, and teamwork.

 

Ben Lau, Founder, Featured SEO Company

 

Google Search Console: Understand Website Performance

One free tool that has really helped improve our content marketing strategy is Google Search Console. It’s like having a window into how Google sees our website. 

 

By using GSC, we can find out what people are searching for and what keywords are leading them to our site. It helps us understand what’s working and what’s not, so we can make our content better.

 

For example, if we see that a certain keyword is popular but we’re not ranking well for it, we can update our content to better match what people are looking for. It’s a simple tool, but it gives us valuable insights that help us get our website in front of more people. 

 

Google Search Console is highly recommended for anyone looking to understand how their content is performing and how to make it even better.

 

Martin Potocki, CEO, Jobera

 

Buffer: Schedule and Analyze Social Media Posts

Buffer is a social-media scheduling tool that helps businesses maintain a consistent content-posting schedule, reach a wider audience, and analyze the performance of social-media campaigns. 

 

By using Buffer for content marketing, businesses can plan and publish their content across various social media platforms efficiently. It saves time by allowing scheduling in advance, ensuring a steady flow of engaging content. 

 

With Buffer’s analytics, businesses can track engagement, clicks, and shares to measure the impact of their content. For example, a clothing brand can schedule posts showcasing its latest collection on Facebook, Twitter, and Instagram simultaneously, reaching a larger audience and boosting brand visibility. 

 

Buffer allows the brand to review post analytics, identifying which platform generated the most engagement and tailoring future content accordingly. By utilizing Buffer’s free features, businesses can optimize their content-marketing strategy and drive better results.

 

Jason Cheung, Operations Manager, Credit KO

 

Powtoon: Create Engaging Animated Content

Powtoon is a free tool for creating animated videos and presentations. It adds visual appeal and storytelling elements to your content, making it more engaging and memorable. 

 

By utilizing Powtoon, you can create captivating videos that effectively communicate your message, highlight key points, or showcase your products and services. For example, if you’re creating a content marketing strategy for a software company, you can use Powtoon to create an animated video showing how your product solves a specific problem. 

 

This not only grabs attention but also enhances understanding and leaves a lasting impression. With Powtoon’s user-friendly interface, extensive library of visual assets, and customizable templates, you can easily create professional-looking animated content without the need for complex technical skills. 

 

Utilizing Powtoon in your content marketing strategy gives you a creative and unique edge over competitors, helping you engage your audience on a deeper level.

 

Roy Lau, Co-Founder, 28 Mortgage