Email Marketing


Email marketing is a critical component of every digital marketing strategy and one of the most cost-effective methods of spreading your message. Creating a mailing list is only a portion of the procedure. These features provide you with a plethora of additional opportunities to connect with your consumers and subscribers at various times throughout the campaign.

A clever combination of email marketing, educational newsletters, and actionable landing pages may provide marketers with a sizable arsenal of engagement tools at a low cost. Modern marketers adore the omnichannel strategy, which includes email marketing tools. Multiple channels mean that you may start your campaign via email, social media, direct mail, chat, and even SMS marketing on smartphones.

Table of Content:

  • Introduction
  • What Is Email Marketing Software?
  • Summary

What Is Email Marketing Software?

person writing on white paper


Email marketing software may help you manage your contact lists, create and deliver appealing emails, and measure their open and read rates. The good news is that getting started is neither expensive nor complicated. Numerous email marketing software offers inexpensive entry-level subscriptions, and several even include onboarding services for new users.

As far as email marketing solutions are concerned, we see a range of possibilities, ranging from simple text-based templates that marketers can rapidly customise to more complicated HTML or JavaScript templates. Utilizing email for marketing purposes may take a variety of shapes. For instance, some firms may determine that the most effective marketing strategy is to provide a value-added newsletter to a gated member group. Others may wish to connect their emails directly to their product and sales engines in order to present recipients with unique offers and bargains.

Each approach requires a unique set of tools for creating the source email, distributing it to specific recipients, and integrating it with other back-end systems, most notably the accounting system, but also your customer relationship management (CRM) system and possibly even your inventory management system.

If your firm is really tiny, you may handle contacts simply by maintaining a spreadsheet of names and email addresses. However, as your business expands, this technique becomes increasingly inconvenient. By utilising these email marketing solutions, you can simply build a complex database of subscribers categorised according to demographic segments and participation levels. That is one of the primary reasons email marketing platforms remain so popular. The challenge is to understand precisely how you need to categorise your audiences.

Now, coming to the finest email marketing software, it may seem straightforward, but with an overwhelming 450+ email marketing tools to select from – and with every email marketing company’s website stating the same thing – it is far from straightforward.

To determine the best email marketing software for various businesses, over 1,700 marketers have been surveyed – ranging from one-person startups to Fortune 500 CMOs – who were in the process of switching email marketing software to determine which tool they were leaving and which tool they were replacing – and why.

The following top 5 list is the product of hundreds of hours of study and is intended to aid you in selecting the ideal email marketing software for your business.


Top 5 Email Marketing Softwares To Follow In 2021

#1 ActiveCampaign

  • The best option for small and medium-sized companies and enterprises.

ActiveCampaign, formerly considered an underdog, has grown to become one of the best email marketing software solutions, with over 130,000 small company clients and a lot more than 1,000 subscribers.

ActiveCampaign is a customer experience automation (CXA) platform that includes tools for SMS and email marketing, as well as site messaging and CRM capabilities.

The automation builder is at the heart of ActiveCampaign’s platform; it serves as a visual canvas for creating automated marketing sequences across channels.

Unlike other systems that require costly consultants and training to operate, ActiveCampaign’s straightforward interface enables anybody to create sophisticated email automation sequences from scratch or by using one of their 500+ automation recipes.

While the majority of the top five solutions provide email A/B testing, ActiveCampaign takes it a step further by allowing you to perform A/B split tests on full automation sequences. This implies that you can test everything – from the number of touchpoints to the time between emails – and anything in between. This ensures that your marketing continues to develop over time – on autopilot.

ActiveCampaign is an all-in-one sales and marketing solution for small businesses. It has a built-in CRM system for managing sales, live chat, and, of course, email marketing automation.

And, astonishingly, they’ve accomplished all of this for less than a tenth of the price of many of the email marketing solutions listed in this book – starting at $9/month.

ActiveCampaign users were overwhelmingly happy in our study – and it was one of the most probable solutions for businesses of all sizes to migrate to.

What Are the Key Features of ActiveCampaign?

  • More than 125 email templates
  • 500+ recipes for automation
  • More than 800 Integrations
  • Website landing pages
  • SMS texting
  • Individualized reporting
  • Individualization of the web
  • CRM
  • A/B testing and split actions
  • Content that is predictive
  • Predictive transmission
  • Monitoring and allocation of objectives

ActiveCampaign is arguably the finest mix of power, price, and ease of use for the vast majority of small businesses seeking an excellent email marketing platform.

#2 Benchmark



Benchmark is an intriguing alternative for businesses seeking an intuitive and well-designed email marketing solution that’s been providing the best email marketing services.

While they are not as well-known as the other top 5 tools, they have been an increasingly common response to the poll question “Which tool are you migrating to?”

Benchmark does a lot of things well and is fairly priced, but there is one thing that truly differentiates them from other email marketing solutions – and that is their design.

Everything on their site, from their templates to their platform itself, is well designed — and not just visually appealing, but also provides an excellent user experience. While this may seem insignificant to some, it is critical when it comes to comprehending your facts and making the appropriate impression on contacts.

Benchmark is an excellent option for any small business in need of straightforward email marketing and automation software. It’s likely to be an especially excellent fit for small agencies and consultancies where design is critical for employee training – as well as offering a positive customer experience.

What are the distinguishing characteristics of Benchmark?

  • Email builder with a visual interface
  • Automated marketing
  • Over 1500 Integrations
  • Website landing pages
  • Polls and Surveys
  • Reporting
  • Forms of registration
  • A/B Split Testing

#3 Sendinblue


Sendinblue is primarily recognised as a transactional email marketing service provider. They created an email marketing automation tool on top of this reputation.

The client surveys indicate that they are adequate, but lack some of the more sophisticated functions (such as goal tracking, native integrations, and annotations).

If you’re looking for an email marketing solution with a robust API that can reliably send your emails to inboxes, Sendinblue’s pre-built developer recipes make it a great alternative.

What distinguishes Sendinblue?

  • Automated marketing
  • SMS
  • Chat en direct
  • CRM
  • Email for transactional purposes
  • Website landing pages
  • Forms of registration
  • Advertisements on Facebook

#4 Drip


It may be reasonable to state that Drip is geared for small to medium-sized e-commerce firms, whereas our next email marketing solution (Omnisend) appears to be more suited to bigger e-commerce stores.

As expected, Drip interfaces seamlessly with all major e-commerce systems, including Shopify, Magento, and WooCommerce — as well as with more obscure and custom-built platforms.

Drip is well-positioned as a strong tool for expanding e-commerce shops, with built-in revenue statistics and capabilities for engaging customers across numerous channels (from social to SMS).

Additionally, their price is reasonable, starting at $19 per month for small list sizes.

What are the advanced automation features of Drip?

  • AI-powered visualization of automation
  • Marketing via email and SMS
  • Blocks of dynamic e-commerce content
  • Coupon codes
  • Segmentation of e-commerce
  • Retargeting
  • Integrations with e-commerce stores
  • offers a free chat support
  • Sequences of split testing

#5 Omnisend


Omnisend is rapidly growing in popularity as an e-commerce marketing tool.

Omnisend was created to assist e-commerce brands in managing their marketing across multiple channels. It offers automated email, SMS, and push notifications, as well as integrations with Google Ads, Instagram, Facebook Ads, Messenger, and WhatsApp – which the company claims has a 10X click-through rate compared to email.

By concentrating exclusively on e-commerce, Omnisend has developed unique email templates that decrease cart abandonment and increase repeat purchases. From ‘wheel of fortune’ promotions to virtual scratch cards and birthday discounts, it’s clear that Omnisend was created by a team that understands how e-commerce works.

Omnisend integrates with the majority of e-commerce platforms, including Magento, Shopify, and BigCommerce, as one would expect of an e-commerce email marketing solution. Omnisend takes integrations with the review, loyalty, and support desk systems such as Yotpo,, and ReCharge to the next level.

This not only enables Omnisend to report on the impact of your campaigns on sales, but also to activate email, SMS, and social campaigns depending on your customers’ behavior in order to decrease cart abandonment, boost repeat buyers, and generate more product reviews.

If you want to make use of the features that set Omnisend apart, you’ll need to upgrade to a PRO subscription, which starts at $199 a month for up to 10,000 contacts. While not the cheapest or the simplest to use, Omnisend is a fantastic choice for e-commerce businesses looking for a unified multichannel platform.

What are the primary features of Omnisend?

  • Email builder with a visual interface
  • Notifications through email, SMS, and push
  • Emails for transactional and marketing purposes
  • Discount coupons that change dynamically
  • Segmentation of e-commerce
  • Retargeting
  • Polls and Surveys
  • Reporting
  • Forms and popups – wheel of fate, scratch cards, and so on.
  • A/B Split Testing

#6 Autopilot


Autopilot could be your most effective option for marketing automation solutions.

Email marketing is no longer synonymous with mass newsletter distribution.

In today’s digital world, email marketing must be intelligent; automatically sending the appropriate messages to the right prospects at the right time.

That is why each of the above five email marketing companies offers marketing automation capabilities. As the name implies, this is Autopilot’s specialty. Additionally, they feature one of the most attractive templates for creating email automation sequences.

Anyone who has ever constructed an email automation sequence is well aware of how fast they can become perplexing. Autopilot addresses this in an unusual way by allowing you to annotate automation sequences with emojis, stickers, and explanations, enabling teams to participate in sequence creation.

Yes, it can become ugly – but anyone would rather have that and understand what’s happening than have elegant automated sequences that take a half-hour to decipher.

Another aspect of Autopilot that customers usually adore is its capacity to trigger activities in other tools inside Autopilot. This eliminates the need to create integrations using a service like Zapier and simplifies the understanding of your sequences.

Autopilot’s starting price of $49/month for 2,000 contacts is far from the lowest choice, especially when considering that Autopilot lacks an integrated CRM. However, Autopilot is incredibly intuitive, making it ideal for teams working on sophisticated email automation sequences. If we were forced to leave ActiveCampaign, this is most likely where we would go.


That concludes the discussion. I hope that this list of the best email service providers assists you in selecting the best platform for your internet company. If you find any difficulties in selecting the best email marketing software for your business and would like to develop your own customized software for your needs, you can always consult some software development service agency for more information about development and process.

Given the abundance of excellent tools available, it’s ultimately a matter of understanding your pricing range and prioritising the features that are most essential to you.

Concentrate on cost, delivery, template design, the convenience of use, and the particular features you want.