CONTENT STRATEGY





Why Content Strategy?

A strong content/digital marketing strategy helps your brand or company goals and guide onto the digital roadmap what your audience needs through data-driven solutions and fuel up your business growth.




Content Strategy Challenge

As Each Content Strategy Challenge is Unique, understanding one’s context depends on skills with experiences in the content marketing industry. Drawing and planning a valuable content strategy will guide your brand or company to reach perfect audiences. This will help you what have to do and where have to reach with your brand goals.



content-strategy-by-muskly

This is howwe work!


Understanding Context & Goals

Understanding Context & Goals

1

Strategic Thinking

Strategic Thinking

2

Your Audience

Your Audience

4

Serve Their Needs

Serve Their Needs

5

What should the Content Strategy include?


1) Understanding Business Case

By communicating your reasons for creating content, the risks involved, and your vision of what success will look like, you are much more likely to gain executive support for your strategy


4) Brand Story

This should include the platforms you will use to tell your story; what your criteria, processes, and objectives are for each one; and how you will connect them so that they create a cohesive brand conversation.



2) Your Business Plan

This covers the goals you have for your content program, the unique value you are looking to provide through your content, and details of your business model. It also should outline the obstacles and opportunities you may encounter as you execute your plan.


5) Promotional Plan

Here, you characterize your content marketing in terms of what ideas and messages you want to communicate, how those messages differ from the competition, and how you see the landscape evolving once you have shared them with your audience.



3) Audience Personas and Content Maps

This is where you describe the specific audiences for whom you will create content, what their needs are, and what their content engagement cycle might look like. You may also want to map out content you can deliver throughout their buyer’s journey in order to move them closer to their goals.



CONTENT STRATEGIST

Md. Nazrul Islam

Md. Nazrul Islam

CEO & HEAD OF CREATIVE
Ehtesham Khaled

Ehtesham Khaled

CHIEF CONTENT EDITOR
Raihan Kabir

Raihan Kabir

CREATIVE ART DESIGNER
Asif Mustafa

Asif Mustafa

CHIEF CONTENT WRITER


Get Your Content Strategy
From Industry Experts!


We will help you to achieve your Content Marketing goals and to grow your business or brand.


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