Content Creation


Today, we will discuss some of the best content marketing tools that you should be learning and using in 2020 (if you want to make your content marketing more effective and efficient).

Depending on your level of involvement with formulating a content marketing plan or strategy and implementing it, you will find yourself either familiar with some of these tools or be entirely new for you.

It is important to note that most modern-day marketers are, first, using a content marketing strategy of some kind. Without it, you might as well just be leaving everything up to chance.

If you happen to be among those who are still not making the most of using a well-documented content marketing plan or strategy – don’t worry, you can get started now!

Our compiled list of the 15 best content marketing tools of 2020 will give you the much-needed boost. So, you will be able to drive maximum engagement from your content without breaking the bank.

Be mindful that 88% of marketers are using content marketing as part of their marketing strategy if you weren’t paying attention before – start paying more attention!



It is an understatement to say that content marketing strategy works – if done correctly, you will enjoy all the benefits, it’s just a matter of time.

If you’ve never done it before or have been out of the game for a long time, let’s get you padded up!

As a beginner or an expert, these are some of the best content marketing tools which will make your content marketing strategy more effective and efficient.

1) BuzzSumo

(analyzes the most engaging articles and blogs over the web)

BuzzSumo is one of our most favorite content marketing tools that we regularly use! In the arena of content marketing, you must keep track of which content is trending and catching the most attention of the users. You must indulge and see what strategies your competitors are using and what type of content they are producing. BuzzSumo is the best content marketing tool and just the right software for you. You can find and analyze the most engaging articles and blogs over the web and get an idea of where to focus on your content! Best-Content-Marketing-Tools--by-MUSKLY-BuzzSumo

It can give you the insights necessary to choose the right topic among many and comprehensive analysis of your content’s potential impact. It will also help you to see how you can boost the value of your content. It is a tool that is specially designed for people who want their content to be SEO driven.

The price range of BuzzSumo starts from $79 per month, all the up to $499 per month.

Alternative: Google Trends

2) SEMrush

(analyze your competitors & SEO structure)

One of the best and popular content marketing tools that would bridge the gap between you and your competitors is SEMrush. This tool helps digital marketers to devise the best content marketing strategy with its focus on innovative features.


Experts of marketing use it to conduct an audit, distribution, research, and measure the performance of content. This tool enables you to check which keywords are trending, the position tracking, ranking of the competitor, advertising tools, and listing of ads, etc.

The price range of SEMrush is from $99.95 per month to $399.95 per month. It also offers custom pricing for those who are looking for agency or enterprise solutions.

Alternative: Aherfs, Google Search Console

3) HubSpot

(manages your customers, sales thus CRM)

HubSpot is among the best names in content marketing, and its tool is focused on sales and marketing. It helps you to manage content and enables you to advertise on social media according to the market requirements. It continues to evolve its tool by adopting newer features every day.


It has the best provisions for sending emails, blogging, social media advertisement, automate marketing, landing pages, etc. The best part is that it permits the integration of salesforce and provides a unique simplicity for all well-known digital marketing activities.

The price range of HubSpot starts from as little as $50 per month to $800 per month.

4) Google Analytics

(your data manager and get; what to do next)

Google Analytics is widely used throughout the world by content marketers, digital marketing experts, and almost every type of website owner. It silently became the must-have tool in the industry because of its sheer simplicity, making this platform extremely easy to use. It will provide you with all the measurements you need to know about your content to be the perfect fit.


Google Analytics is the best content marketing tool for digital analytics – no one will deny that. It will help you track traffic sources, user engagement, landing pages, marketing campaigns, and other metrics in one platform.

If you have the technical know-how, then with Google Analytics, you can track your business goal and behavioral patterns of the users and other analysis which will take you above & beyond.

This content marketing tool is by Google, and it is entirely free, which gives it an edge over the other tools available in the market.

5) HotJar

(see the visual picture of your audience)

As a content creator and marketer, an individual is always curious about how the customers and users interact with the business page. If you, too, are interested and wondering, then HotJar is the best content marketing tool available in the market for doing just that. HotJar offers many different features, including heatmaps, which mostly answers all the WHYs.


You will get a visual picture of what people do when they visit your business page or website because it enables you to track the users’ actions, satisfaction, and conversions. Then you can change and improve your strategy according to the data findings.

The price range of HotJar is from $29 per month to $589 per month.

6) WordPress

(manage your website-content powerhouse)

Undoubtedly! WordPress is the world’s most popular website builder; nowadays, it (CMS- Content Management System) is used by nearly everyone where you can manage your website (we’d called it the powerhouse of your content) by creating amazing contents easily. It has become a standard to have a website on WordPress. It is an open-source content management tool to help you build websites and host them. This platform is very flexible, you can add multiple plugins according to your need.


So, why is WordPress listed as a tool, you may wonder?

Well, if you are using anything else to get your website out there, then nothing will make it easier or more acceptable than the WordPress platform. WordPress is the best content marketing tool for your business. If you are starting up now, then you better start by using WordPress. There are different plugins available in the WordPress platform, ranging from Analytics to page speed optimization.

One of my most favorite plugins is Yoast, which helps you change your content with the best SEO practices to increase the material’s values.

WordPress is free, but you must buy the hosting to make your content available online.

7) Grammarly

(solve the errors within your writings!)

Grammarly is a valuable tool for content creation. If you wish to make an accurate and correct content which is easy to read and impresses your readers, then you should try this tool. Grammarly is the best content marketing tool for drafting flawless content.


Grammarly checks plagiarism, grammar, conciseness, word enhancement, sentence structure, etc. You can use Grammarly within a browser, MS Word, Google Docs, Email, Messenger, etc.

It is free with limited features, but to access the premium version, Grammarly’s price range is from $29.95 per month. You can get a much better deal if you subscribe annually, although the upfront cost is high, you will pay only $11.66 per month.

Alternative tool:

8) Trello

(collaborate your team members with an assigned task)

To grow your business, you cannot do everything alone. To organize things easily, this is the best content marketing tool available. This tool will help you streamline your work with other team members.


With Trello, you can track which content is completed, which one is pending, and needs completion. It provides you a lot of amazing features like sale pipelines, calendar editorials, growth experiments and roadmaps, team management, reducing administrivia tasks burden, etc.

Trello is free initially with some features, but if you want to buy the full version with all the additional features, the price ranges from $9.99 to $20.83 per month.

Alternative tools: Slack, Evernote, Google Drive

9) Click Funnels

(manage your sales funnels)

In any industry of the modern-day business, you need to keep track of your business leads and conversions. A complete roadmap of a customer from visiting your site to purchasing something is called a funnel. Keeping track of all your visitors and then their conversion into sales is a hectic and time-consuming task.


For your ease, Click Funnels is the best content marketing tool available. It is easy to use the platform because of drag and drop features. Some of the features are sales, auto-webinar, membership funnels, Email integration, A/B testing, etc. You don’t need to invest in a fully designed website, etc. when you can simply create a sales funnel using this platform.

Click Funnels comes with a 14-day free trial. The price ranges between $97 per month to $1497 per month.

Alternative tool:

10) Canva

(create amazing contents like us)

Canva is a fantastic tool for people who have average graphic designing skills. Canva makes it easy to create visual content. The drag & drop interface makes it extremely easy to use and gets the job done.


This tool is perfect for creating content marketing imagery for blogs, social media, accent images, etc. You can create anything with this tool without knowing or using any other fancy or complicated software like photoshop and adobe illustrator.

Canva is free with the most basic features. But if you become a fan of all the advanced features, you can choose from the monthly prices ranging from $9.95 per month to $30 per month.

Alternative tool: Crello, DesignCap

11) Google Docs

(text are the basement of contents)

Google Docs is a beneficial tool for content marketing. In comparison, you can think of what a kitchen means to a chef, and that’s what Google Docs can be to a content marketer. You can get all the work done here before you are ready to present it elsewhere.


Personally, I would have liked to use it even more if I could. It is the best way to collaborate, and the simple user experience makes it understandable for someone even on the first day. Draft all you want until you are ready to post your content.

Every day more and more other tools are incorporating Google Docs such as HubSpot, WordPress, etc. Google Docs is free for use with your Gmail, and there is simply no reason for you to not benefit from it.

Alternative tool: Microsoft 365

12) The Stocks.IM

(stocks of free content resources list)

Now, get ready to have your mind blown. You must be scraping through every provider of stock images and videos from Pexels, Shutterstock, Pixabay, etc. What the Stocks IM does is brings all of these into one platform for you to choose from.


Without great imagery, a blog post or social media post will not get its due attention. So, it makes sense to use a platform to access all the fantastic stock content providers. A list of the best content marketing tools without a stock photo tool would not be complete.

You get an aggregate of some of the most reputed free stock photo sites all in one easy to use place.

13) HootSuite

(social media are other wings of content marketing; manage it)

How can we not mention Hoot Suite?

You are writing content, making content, and planning content, but you also need to schedule it. Can you imagine having to manually post every social media post on all the various social media platforms?


You can surely start doing it one at a time, but soon, it will become an impossible task. You need a lot of time, but you also will find it impossible to manage.

Therefore, a solution like HootSuite will ensure that all your social media posts are scheduled ahead of time. You can post them based on peak engagement hours without you having to be glued to your phone at that exact time.

HootSuite supports more than 35 social media platforms in its platform for drafting, scheduling, viewing, and everything related to your posts in one dashboard.

You can start with a free HootSuite account, but you also can upgrade to paid business plans ranging between $29 to $599 per month.

Alternative tool: Buffer

14) Kred

(get your relevant influencers)

An incredible content marketing tool for 2020 and beyond is Kred. With content marketing, you would need to consider how to get it in front of your target audience’s eyes.

Kred takes the influencers’ practical method and turns it into an easy to connect arrangement for businesses and influencers. You can find influencers to increase your social media following and viewership using your choice of an influencer.


You can target the exact type of influencer most suitable for your business, budget, and make them your partner. The platform doesn’t merely list influencers for you to choose from; instead, it will analyze your Facebook and Twitter activity and influence to find those with the highest impact for your specific business.

Kred pricing ranges between $19 per year to $99 per month, depending on your users.

15) InVideo

(create amazing video contents)

We could not end our list without mentioning videos. 2020 is already proof of video content marketing’s power, and this trend is only likely to increase so, it needs to be a well-planned part of your content marketing strategy.


InVideo is a potent video editing tool that is easily among the best content marketing tools of 2020. It makes it effortless to create beautiful marketing videos. You don’t need any technical video editing skills, and it is effortless to use. It is fun and simple to create and share on social media!

It has just 2 very clearly defined plans, which depends on your usage. The business plan is available for as little as $10 per month and the unlimited plan for $30 per month if paid annually. For monthly plans, both are available for $20 and $60 per month, respectively. Learn the best video tools for beginners from this blog content!

Alternative tool:

Final Thoughts on The Best Content Marketing Tools to Use in 2020

Humans are indeed the greatest wonder of all creations, and the race against humanity for machines or tools will continue for eternity—all to be more optimized. The content marketing industry, too, is growing exponentially to serve humans’ needs in modern technological space.

The above mentioned and discussed marketing tools may seem like essential tools or little things. But when used effectively within a reliable content marketing strategy, they will implement your content plan for 2020 more efficient, effective, and indeed more comfortable to achieve.

As you will agree that no matter how basic or advanced even the best content marketing tools may be, nothing replaces the human touch. Google releases a new primary algorithm a few times a year simply targeted at making websites better.

In other words – more human!

It’s all inspiring, but don’t lose focus and get lost in the excitement – there is always a problem that needs a solution. Find an answer to solve the problem!

Maybe the best content marketing tools for 2021 will have an instrument you created to make the lives of content marketers easier.

So, get going… innovation awaits!

Whether you are a beginner or an expert, we hope our list of the best content marketing tools will help you take your content marketing strategy to the next level.

This is it for today!

Let us know in the comments which tools are your favorite, or a tool that didn’t make it on our list and why we should include it on our next record.