7 Impactful Content Marketing Strategies for Better Audience Engagement!

 

To gain a deeper understanding of effective content marketing strategies, we sought insights from seven professionals in the field, including content marketing writers and marketing managers. They shared diverse strategies, ranging from engaging your audience through storytelling to crafting emotional headlines. Dive into their valuable insights to enhance your audience engagement.

 

• Engage Your Audience through Storytelling
• Understand Search Intent for Content Strategy
• Create Interactive Quizzes 
• Outline Customer Pain Points and Product Benefits
• Cultivate a Dedicated and Loyal Following
• Include User-Generated Content
• Craft Emotional Headlines 

 

Engage Your Audience through Storytelling

Storytelling is one content marketing strategy that helps me engage my audience better. Human beings are naturally drawn to stories, and if you learn how to tell a beautiful story that people can relate to, you make it easy for them to engage. 

 

One way I do that is by infusing emotional details into my stories and being as authentic as possible. This means I get to share some of my successes and failures at times. I understand that my readers are not mere statistics; they are humans with feelings. So, when I tell my stories, it usually strikes a chord with someone else who would then decide to engage in response.

 

Toby Nwazor, Content Marketing Writer, Millionaire Writers

 

Understand Search Intent for Content Strategy

Understanding search intent is the gift that keeps on giving. Get it dialed in, and you’ve got the perfect lens through which to strategize the rest of your content journey. Zero in on the pain point that brought a prospect to Google, and you can ride it all the way to the sales handoff. 

 

Don’t be afraid to niche down. Simple checklists and one-sheets can turn high-traffic posts into lead factories. Match them up to search intent, and they’ll outperform more general content 2-5x. Do the same for your lead nurture automations, and you’ll have more leads than your sales team can handle.

 

Evan F.P., CEO, Candor Content

 

Create Interactive Quizzes

One content-marketing strategy that has been impactful in engaging our audience better is the use of interactive quizzes. We noticed that our audience enjoys interactive and personalized experiences, so we decided to create quizzes related to our industry and products. These quizzes not only provide valuable information to our audience but also allow them to actively participate and engage with our brand.

 

To make the quizzes more engaging, we added a competitive element by including a leaderboard that showcases the top scores. This sparked a sense of friendly competition among our audience, encouraging them to take the quiz multiple times to improve their scores and share their results with others.

 

We also integrated social-media sharing buttons, allowing participants to share their quiz results directly on their social platforms. This created a viral effect, as their friends and followers were then encouraged to take the quiz as well.

 

Abdullah Prem, Digital Marketer, Bloggersneed

 

Outline Customer Pain Points and Product Benefits

Before starting any type of content marketing piece that’s focused on a particular product, a comprehensive outline is put together that includes a list of customer pain points as well as product feature benefits. 

 

In the customer pain points portion of the outline, it’s necessary to identify what sorts of challenges the personas being targeted are running up against at their jobs, day after day, without using the product. What are the consequences that can result from leaving these issues unaddressed? 

 

Then, for the feature-benefits section, it’s important to identify features in the product that address each of the pain points listed and use this opportunity to also provide screenshots of these features and walk through the benefits in more detail.

 

Ultimately, putting in this work upfront at the outline stage will set the content piece up for success, engage the target customers, and increase the likelihood of sales conversions.

 

Jacqueline Berkman, Senior Content Marketing Manager, SoundThinking

 

Cultivate a Dedicated and Loyal Following

One highly effective content marketing approach that has proven successful for my clients involves the cultivation of a dedicated and loyal following. 

 

Instead of striving for viral fame or attempting to capture a massive audience, I have observed a more favorable return on investment by concentrating my efforts on individuals who consistently engage with and are influenced by the product or service. Establishing connections with those who genuinely comprehend and have faith in your offering is far more straightforward than convincing strangers to take an interest in what you have to offer. 

 

Additionally, it’s essential to recognize that unfamiliar individuals can sometimes provide more substantial support for your journey than even close friends and family. Therefore, it is crucial to direct your resources and attention towards those who truly matter and are genuinely interested, all while delivering value to this audience.

 

Marissa Buckle, Social Media Manager

 

Include User-Generated Content

Encouraging our customers to share their experiences and stories with our product/service creates authentic and relatable content. We curate and showcase these UGC stories on our social media platforms, allowing our audience to see real people benefiting from our offerings. 

 

It not only engages the audience emotionally but also builds trust, authenticity, and a sense of community. Plus, it drives engagement through comments, shares, and user participation, amplifying our reach organically.

 

Richa Singh, Marketing Manager, SilverPeople

 

Craft Emotional Headlines 

One impactful content marketing strategy is writing headlines with emotional keywords to appeal to the audience’s intellectual, emotional, and spiritual interests. High-quality, compelling headlines significantly boost engagement, acting as the gateway to the content and enticing the reader to explore further.

 

This approach is not just about attracting clicks but about creating a meaningful connection with the audience, and fostering lasting relationships and trust.

 

Neil Hodgson Coyle, Content Marketing Manager, PRLab