7 Content Marketing Strategies to Boost Organic Traffic!

 

To provide you with diverse and effective strategies for using content marketing to increase organic traffic, we’ve gathered seven insightful stories from professionals in the field, including a Public Relations and Content Marketing Specialist and a founder and CEO. From boosting traffic with engaging infographics to optimizing long-form blog posts, these experts share their experiences and lessons learned in the process.

 

• Boost Traffic with Engaging Infographics
• Launch a Targeted Blog Series
• Update Existing Content
• Target Niche Markets with FAQs
• Balance Time-Specific and Evergreen Content
• Use a SEO-Focused Strategy
• Optimize Long-Form Blog Posts 

 

Boost Traffic with Engaging Infographics

Interesting infographics are usually crafted that impressively simplify complex industry data, making it shareable. Several infographics are posted on various trendy matters around the globe. Most of them have gone viral on social media and have gradually boosted organic traffic. So, it’s clear that visual content is a powerful SEO tool that succinctly communicates value.

 

Faizan Khan, Public Relations and Content Marketing Specialist, Ubuy UK

 

Launch a Targeted Blog Series

One of the most effective ways I’ve used content marketing to increase organic traffic was through the creation of a blog series. I was working for a small online retailer, ‌and we noticed our website traffic was dwindling. We created a series of blog posts centered on the lifestyle of our target customer, providing tips and advice that applied to their interests, but also subtly promoting our products.

 

We started by identifying our target audience’s interests, behaviors, and pain points. After thorough research, we came up with a list of topics that would resonate with them. We then created a content calendar and started writing. The blog posts were not overtly promotional; instead, they offered valuable information that our audience could use and apply in their daily lives.

 

We published a new blog post every week and promoted it on our social media channels. Slowly but surely, we started to see an increase in our website traffic. 

 

Lukasz Zelezny, SEO Consultant, SEO Consultant London

 

Update Existing Content

I revisited older, high-performing content pieces and updated them with new data, visuals, and additional information. This refreshed content would then be re-promoted as if it were new. The lesson here is that you don’t always have to create new content to attract traffic. By updating existing content, you’re getting more mileage out of your initial efforts and giving search engines fresh material to index.

 

Aysu Erkan, Marketing Manager, Character Counter

 

Target Niche Markets with FAQs

In the somewhat niche industry of cryptocurrency ATMs, content marketing has been used to explain the value proposition to newcomers to crypto. By centering content pieces around common questions potential customers have about cryptocurrency, crypto ATMs, and related concepts such as blockchain, it has been possible to drive organic search traffic to the site. 

 

By researching their questions, we have learned what customers need to know. Meeting potential customers where they are, by answering the questions they have, is a great way to use content marketing to increase organic traffic.

 

Amanda McCrea, Marketing Consultant, Pelicoin Bitcoin ATM

 

Balance Time-Specific and Evergreen Content

Much of the organic traffic to our website comes from our community pages, which provide up-to-date content on new releases and industry news. In order to ensure a steady flow of traffic, we aim to provide a balance between publishing hot-off-the-press, time-specific articles, and regular evergreen content that will have a longer shelf life in terms of interest.

 

Shaun Gozo-Hill, Director, 2Game

 

Use a SEO-Focused Strategy

We significantly boosted organic traffic through a dedicated, SEO-focused content strategy. By conducting keyword research and creating in-depth, well-optimized articles, we managed to rank higher in search engine results. These articles provided valuable insights and solutions to our target audience’s pain points. 

 

Additionally, we regularly updated and refreshed existing content to ensure its relevance and SEO performance. The lesson learned was the long-term value of evergreen content; it continues to drive organic traffic even years after publication, proving that investing in quality content pays off.

 

Sarah Politi, Founder and Managing Director, Jade & Sterling

 

Optimize Long-Form Blog Posts 

One of the most effective ways we’ve used content marketing to increase organic traffic is by creating and optimizing long-form blog posts. These posts are typically 1,500 words or more and cover a specific topic in depth. By conducting keyword research and optimizing the content for relevant search terms, we’re able to rank higher in search engine results and drive more organic traffic to our website. 

 

Additionally, we make sure to include internal links to related content on our site, which helps to improve our overall website authority and keep visitors engaged. To ensure the long-form posts are successful, we continually monitor their performance using tools like Google Analytics and Search Console. This allows us to identify areas of improvement, such as updating outdated information or adding new sections to address user questions.

 

Luciano Colos, Founder and CEO, PitchGrade