9 Under-used SEO Strategies Businesses Should Capitalize On!

 

To help businesses capitalize on under-used SEO strategies, we asked nine SEO Strategists and Founders for their best insights. From capitalizing on internal linking to syndicating your content, discover the top strategies these experts believe businesses should leverage.

 

• Capitalize on Internal Linking
• Include Long-Tail Keywords
• Create Customer-Focused Content
• Optimize for Voice Search
• Leverage Influencer Partnerships
• Detail ‘What and Where’ in Content
• Implement Topic Clustering
• Utilize Schema Markup
• Syndicate Your Content

 

Capitalize on Internal Linking

Many business websites, including e-commerce, can benefit from the positive impacts of strong internal linking, which can contribute to healthy site architecture, crawl frequency, and indexation. All of these factors impact your site’s overall SEO health and keyword rankings, and best of all, it doesn’t require development work!

 

Constance Chen, SEO Strategist, Moving Traffic Media

 

Include Long-Tail Keywords

An under-used SEO strategy is optimizing for long-tail keywords. Many businesses are chasing after the big, flashy keywords, the ones with huge search volumes. However, the overlooked long-tail keywords are full of opportunities. 

 

Long-tail keywords are those specific, longer phrases people use when they’re getting closer to making a purchase or when they’re using voice search. They might have lower search volumes, but they often have higher conversion rates. It’s like having a smaller audience but one that’s really interested in what you’re saying. 

 

To use this strategy, start exploring those overlooked keywords. Find the long-tail keywords that resonate with your business and your audience. Create content that answers their specific questions and solves their specific problems.

 

Dmytro Sokhach, SEO Expert, CEO and Co-Founder, Editorial.Link

 

Create Customer-Focused Content

One under-used SEO strategy that businesses should capitalize on is creating content by reverse-engineering their main customers. 

 

Work in a clinical laboratory setting? Create content for students studying in those fields. When those students ultimately end up working for a clinical lab, they’ll remember your name from their research. 

 

Not only does this allow businesses to provide value to users searching for products and services now, but being there way before the user is even a customer opens up new lanes for brand building and visibility.

 

Cheyne Peterson, SEO Strategist, YPM

 

Optimize for Voice Search

As more people are using voice assistants like Siri, Google Assistant, and Alexa, it’s becoming increasingly important to make sure your website can be easily found through voice search. This involves using long-tail keywords and phrases that people are likely to say rather than type. Despite its growing importance, many businesses are yet to fully leverage this strategy.

 

Lukasz Zelezny, SEO Consultant, SEO Consultant London

 

Leverage Influencer Partnerships

Partnering with influencers relevant to the business niche can generate high-quality backlinks, improve search engine rankings, and drive organic traffic. By leveraging influencer marketing strategies, businesses can gain exposure and obtain valuable backlinks from authoritative websites, which positively impact their SEO efforts. 

 

For example, a sports equipment company can collaborate with prominent athletes or fitness bloggers to create engaging content featuring their products. This collaboration not only increases brand visibility but also encourages backlinks from influential websites and social media platforms.

 

Ben Lau, Founder, Featured SEO Company

 

Detail “What and Where” in Content

I like to call it the “what and where” of content. “What” content means you need to make sure your website details “what” you do by having individual pages for each service you provide. “Where” content means you need to make sure you let customers know “where” you provide services, i.e., what cities and neighborhoods, which means making local landing pages for them.

 

Isaac Hammelburger, Founder, Search Pros

 

Implement Topic Clustering

Have you heard of topic clustering in SEO? It’s a game-changer, but it’s often overlooked. Imagine your website content as a spider web, where a central pillar page covers a broad topic, and smaller threads (or sub-pages) delve into the nitty-gritty details. This isn’t just for show; search engines love it! 

 

By grouping related content, you’re telling Google, “Hey, I’ve got the full scoop on this topic.” The result? Better user experience and potentially higher rankings. It’s like giving your content a strategic makeover that search engines and readers will appreciate.

 

Jitender Ahlaawat, SEO Strategist, Jitender Ahlaawat SEO

 

Utilize Schema Markup

We’re living in the age of rich snippets. Schema markup helps search engines understand the context of your content, making it more likely for your pages to be featured in the rich snippets above the traditional search results. It’s like getting VIP access to the best real estate on Google’s first page, without having to pay a dime. Many businesses underestimate the power of schema markup, mainly because it sounds too technical. But trust me, with a bit of upfront effort, the ROI can be remarkable.

 

Aysu Erkan, Marketing Manager, Character Counter

 

Syndicate Your Content

Once you write and optimize your content, your next objective is to get as many eyes on it as possible. One quick way to do this is to syndicate your content—republish your content on other websites. A content syndication service can do this quickly and effectively, as opposed to manually pitching individual websites. This allows you to get your content in front of more people while appearing on trustworthy, high-traffic websites. 

 

Google looks at several indicators when determining rankings, including backlinks and website traffic. Both of these factors are signs of quality, which can help your content rank higher and generate even more free traffic.

 

Alli Hill, Founder and Director, Fleurish Freelance