8 Valuable SEO Tactics for Your Content Strategy!

 

In search of the most effective SEO tactics for content strategy, we turned to eight industry professionals for their insights. From Content Strategists to Founders, these experts share their valuable tactics, starting with implementing empathetic SEO and concluding with targeting low-difficulty keywords. Dive into these eight insightful responses to enhance your SEO game.

 

• Implement Empathetic SEO
• Optimize Content for Voice Search
• Enhance SEO with Internal Linking
• Create Content with Audience Insight
• Utilize Long-Tail Keywords
• Update and Repurpose Content
• Incorporate Expert Quotes for Credibility
• Target Low-Difficulty Keywords 

 

 

Implement Empathetic SEO

Rather than merely chasing AI algorithms or trending keywords, the power of “empathetic SEO” is leveraged. This involves delving deep into the mindset of an audience, understanding people’s unspoken queries, and crafting content that answers those silent questions. 

 

In essence, it’s about anticipating needs, not just meeting them. This approach elevates content’s true relevance (goodbye, clickbait) and creates a genuine bond with readers, making the SEO journey more human and less robotic.

 

Jacqueline Dichiara, Content Strategist

 

Optimize Content for Voice Search

With 41% of US adults using voice search daily, writing content that reflects the way your audience speaks and what they are looking for is more imperative than ever. This tactic is especially important for titles and headings—which should be phrased as questions whenever possible—but also extends to body text and website copy. 

 

Of course, no SEO tactic works in a vacuum, so using natural language is only the first step. Your content will also need to meet the needs of your audience, be valid and trustworthy, and come from a reputable domain with quality backlinks. However, by meeting your audience where they are—whether that’s inside their smart speaker or on their web browser—you greatly improve the chances of your content ranking highly.

 

Amy Marie Slocum, Content Strategist, Room 214

 

Enhance SEO with Internal Linking

Leveraging the power of internal linking is one of the most valuable SEO tactics that I recommend you use. It’s something like connecting the dots within your own content, creating a web of knowledge for your readers.

 

Here’s the deal—many content creators are so focused on getting external links that they overlook the interlinking of their own content. Internal linking connects different pieces of content within your site, guiding the reader, and the search engine, through a journey of relevant information. With the help of interlinking, you create a seamless, enriching experience for your readers while giving a nod to search engines about the structure and importance of your content.

 

How do you do interlinking? Start weaving your pieces of content together. When you write a new piece, link it to relevant existing ones, and vice versa. This will make it easier for readers and search engines to navigate through your content.

 

Dmytro Sokhach, SEO Expert, CEO and Co-Founder, Editorial.Link

 

Create Content with Audience Insight

Crafting successful content requires writing for a real person while also incorporating valuable SEO tactics. 

 

First things first: Identify your target audience, what they’re talking about now, and their search preferences. This enables you to create relevant content, which is the whole point, right? Content should be informative and engaging, first and foremost, even while you prioritize search engine ranking. The two work hand in hand. A combination of thoughtful content and thorough keyword research helps improve search engine rankings and attract more organic traffic to your website.

 

Ashlei Johansen, Content Strategist, Red Branch Media

 

Utilize Long-Tail Keywords

One valuable SEO tactic I’ve implemented in my content strategy is the use of long-tail keywords. These are specific phrases or questions that people are likely to type into search engines. 

 

By incorporating these into my content, I’ve been able to attract more targeted traffic and increase my search engine rankings. It’s not just about stuffing keywords into the content but rather integrating them naturally, so they enhance the overall quality and relevance of the content.

 

Lukasz Zelezny, SEO Consultant, SEO Consultant London

 

Update and Repurpose Content

Regularly updating and repurposing existing content is a valuable SEO tactic. By refreshing outdated information, adding new insights, or repackaging content in different formats, your content remains relevant and attractive to users and search engines. Updated content can earn backlinks and improve search visibility. 

 

For example, a blog post about “Top Marketing Tips in 2020” can be updated for “Top Marketing Tips in 2021” with the latest trends and data. Additionally, repurposing the content into a video or infographic can reach a wider audience and generate more traffic and engagement.

 

Ben Lau, Founder, Featured SEO Company

 

Incorporate Expert Quotes for Credibility

One great tactic has been to use platforms like Featured.com to get quotes from influencers and experts. This adds a lot of credibility to your content. Plus, once the content is published, those experts are always happy to share it with their followers, guaranteeing that the content gets around.

 

Isaac Hammelburger, Founder, Search Pros

 

Target Low-Difficulty Keywords 

I like to start SEO campaigns by targeting low-difficulty, long-tail keywords. Having a content strategy that focuses on ranking for relevant keywords relatively quickly increases client satisfaction while providing meaningful traction. 

 

I target increasingly competitive keywords with my content as my campaigns progress. The big-money, high-difficulty keywords are great to rank for, but actually getting a page to rank for them can take many months. Starting by targeting easier keywords allows your content to rank well while you continue to go after the most difficult keywords. It pays off now and later.

 

Temmo Kinoshita, Co-Founder, Lindenwood Marketing