According to Wikipedia – The PESO Model is a strategic framework used in marketing and public relations to categorize media into four types: paid, earned, shared, and owned. The model describes the use of different media channels in organizations’ marketing approach, and has been widely adopted in the marketing communications industry. This popular PR term was coined by Gini Dietrich in her book Spin Sucks (2014) in recognition of the changing landscape of media and the convergence of different types of media.   Unpacking the multifaceted PESO model, I’ve gathered insights......

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