Tag: Digiday research on Instagram


Digiday-Research-Instagram-is-more-important-for-driving-revenue-for-the-smallest-publishers-by-MUSKLY-blog

Instagram has grown into a core piece of publishers’ revenue and branding strategies. But the photo-sharing platform is more important to small publishers than it is to the publisher ecosystem as a whole, new Digiday Research reveals. Despite having fewer resources to devote to creating content for social platforms in general, large percentages of small publishers — defined as those that generate $10 million or less in annual revenue — post frequently on Instagram and invest resources in creating content specifically for the platform. And more than two-thirds of them say that......

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